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	<title>Square Mile Coffee Blog &#187; James Hoffmann</title>
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	<link>http://www.squaremileblog.com</link>
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		<title>Instructor Development Program</title>
		<link>http://www.squaremileblog.com/2012/02/09/instructor-development-program/</link>
		<comments>http://www.squaremileblog.com/2012/02/09/instructor-development-program/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 09:54:52 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[Coffee In London]]></category>

		<guid isPermaLink="false">http://www.squaremileblog.com/?p=1215</guid>
		<description><![CDATA[We&#8217;re helping the SCAA host a great workshop/training day in London next month.  The Instructor Development Program (IDP) is a one day course. About the course: The SCAA Instructor Development Program is one of our most popular professional development programs. Coffee Subject Matter Experts (SMEs) get to be students as they learn about applied adult [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re helping the SCAA host a great workshop/training day in London next month.  The Instructor Development Program (IDP) is a one day course.</p>
<p>About the course:</p>
<blockquote><p>The SCAA Instructor Development Program is one of our most popular professional development programs. Coffee Subject Matter Experts (SMEs) get to be students as they learn about applied adult learning concepts in the workplace, including instructional design (based on the ADDIE model developed by the American Society for Training &amp; Development), testing, and presentation skills. Upon completion of the one-day program, students earn the SCAA Lead Instructor Credential and are eligible to volunteer as an Instructor for SCAA. Many students also report an increase in skills pertaining to training and instructional design in their own companies after completing the IDP.</p></blockquote>
<p>&nbsp;</p>
<p>The course is being run twice, and there are limited tickets for each day:</p>
<p><a href="https://netforum.avectra.com/eweb/shopping/Event/Registration.aspx?cst_key=7f1dae79-92bf-4e14-8f6b-c285eb017f58&amp;prd_key=1f566d8b-56a0-4dbd-b7be-f7f2afb658ef&amp;Site=scaa10">March 2nd</a> (Friday)</p>
<p><a href="https://netforum.avectra.com/eweb/shopping/Event/Registration.aspx?cst_key=7f1dae79-92bf-4e14-8f6b-c285eb017f58&amp;prd_key=b8be3e37-521f-4828-821d-fa2f4d18880e">March 3rd</a> (Saturday)</p>
<p>Because SCAA are dealing with ticketing you&#8217;ll need to sign up for their website.  This is like signing up for a forum &#8211; it does not sign you up for an SCAA membership.</p>
<p>The course will be held in London and the venue confirmed very soon.</p>
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		<title>Last Kenya of the Year: Kiandu AA</title>
		<link>http://www.squaremileblog.com/2012/01/12/last-kenya-of-the-year-kiandu-aa/</link>
		<comments>http://www.squaremileblog.com/2012/01/12/last-kenya-of-the-year-kiandu-aa/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 15:16:40 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[webshop]]></category>

		<guid isPermaLink="false">http://www.squaremileblog.com/?p=1045</guid>
		<description><![CDATA[Just to let you know that we&#8217;re down to the last Kenyan lot of this crop &#8211; the Kiandu AA This is a seriously delicious coffee, still vibrant and full of pink grapefruit, crisp apple and berry notes.]]></description>
			<content:encoded><![CDATA[<p>Just to let you know that we&#8217;re down to the last Kenyan lot of this crop &#8211; the Kiandu AA</p>
<p>This is a seriously delicious coffee, still vibrant and full of pink grapefruit, crisp apple and berry notes.</p>
<p><iframe src="http://widgets.shopifyapps.com/products/kiandu-aa-kenya?shop=squaremilecoffeeroasters.myshopify.com&amp;style=artgallery" frameborder="0" scrolling="no" width="480" height="382"></iframe></p>
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		<title>January Yard Sale!</title>
		<link>http://www.squaremileblog.com/2011/12/20/january-yard-sale/</link>
		<comments>http://www.squaremileblog.com/2011/12/20/january-yard-sale/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 09:24:22 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.squaremileblog.com/?p=1042</guid>
		<description><![CDATA[Over the years, we’ve accumulated a great deal of ‘stuff’ here at Square Mile, and with our recent move we had a chance to sort through some of the boxes and cupboards that were bursting with all sorts of coffee related nicknacks. As we hate throwing anything away, we’ve concluded that we need to have [...]]]></description>
			<content:encoded><![CDATA[<p>Over the years, we’ve accumulated a great deal of ‘stuff’ here at Square Mile, and with our recent move we had a chance to sort through some of the boxes and cupboards that were bursting with all sorts of coffee related nicknacks. As we hate throwing anything away, we’ve concluded that we need to have a yard sale!</p>
<p>With barista competition season looming, this might be a good chance to find some new equipment, in addition to a miscellany of cups, brewers, tools or spare parts that you might have a use for at home or at work. Our regular stock of brewers, t-shirts, coffee and calendars will of course also be available for purchase!</p>
<p>Bargains will be had, and we’re going cash only!</p>
<p>Beer will be provided by the Redchurch Brewery and a few snacks and music to shop courtesy of Flick and Bill of Taste of Bitter Love fame!</p>
<p>Sale starts at 1pm on Sunday January 8th, at 8 Pritchards Road E2 9AP (Entry from Emma street) See you there!</p>
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		<title>Holiday opening hours</title>
		<link>http://www.squaremileblog.com/2011/12/05/holiday-opening-hours/</link>
		<comments>http://www.squaremileblog.com/2011/12/05/holiday-opening-hours/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 15:51:13 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.squaremileblog.com/?p=1037</guid>
		<description><![CDATA[Team Square Mile are very much looking forward to the festive season, and we want to make sure everyone who are planning to enjoy our coffee during their holidays are fully up to date on our shipping deadlines! Bearing in mind the potential for seasonal delays with both Royal Mail and FedEx that are outside [...]]]></description>
			<content:encoded><![CDATA[<p>Team Square Mile are very much looking forward to the festive season, and we want to make sure everyone who are planning to enjoy our coffee during their holidays are fully up to date on our shipping deadlines!</p>
<p>Bearing in mind the potential for seasonal delays with both Royal Mail and FedEx that are outside of our control, we hope you&#8217;ll place your orders in good time in order to avoid disappointment!</p>
<p>The last December day of roasting and shipping webshop orders with Royal Mail will be Thursday the 22nd, and the first day we&#8217;ll roast and ship webshop orders in the new year will be Thursday January 5th.</p>
<p>For those who get deliveries by FedEx, the last day they will collect from us will be Friday the 23rd. While they will be doing deliveries on Saturday the 24t, if you know that you need a Saturday delivery, please specify this when placing your order. They might otherwise hold your delivery till between Dec 28th and 31st. The first day in the new year that they will collect from us will be Tuesday January 3rd.</p>
<p>Our offices will be closed from and with Dec 24th till and with Jan 2nd, if you need any assistance in this time period please drop us an email!</p>
<p>Happy holidays!</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>New labels</title>
		<link>http://www.squaremileblog.com/2011/11/04/new-labels/</link>
		<comments>http://www.squaremileblog.com/2011/11/04/new-labels/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 17:05:54 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[New Coffee]]></category>
		<category><![CDATA[webshop]]></category>

		<guid isPermaLink="false">http://www.squaremileblog.com/?p=836</guid>
		<description><![CDATA[Having changed the label for our espresso, we also knew we wanted to change the other labels for our coffees. Like the Seasonal Espresso, there were areas of the label we felt had been successful and others we wanted to improve on.  One thing we wanted to do was to standardise the information on the [...]]]></description>
			<content:encoded><![CDATA[<p>Having changed the label for our espresso, we also knew we wanted to change the other labels for our coffees.</p>
<p>Like the Seasonal Espresso, there were areas of the label we felt had been successful and others we wanted to improve on.  One thing we wanted to do was to standardise the information on the labels a little bit more.  We also wanted to give a little more space to the name of the coffee &#8211; the most important thing on the bag in our opinion.<br />
<a href="http://www.squaremileblog.com/wp-content/uploads/2011/11/cascara-in-my-hand.jpg"><img class="size-full wp-image-840 alignnone" title="cascara in my hand" src="http://www.squaremileblog.com/wp-content/uploads/2011/11/cascara-in-my-hand.jpg" alt="" width="480" height="320" /></a></p>
<p><a href="http://www.squaremileblog.com/wp-content/uploads/2011/11/cascara-in-my-hand-4.jpg"><img class="size-full wp-image-837 alignnone" title="cascara in my hand-4" src="http://www.squaremileblog.com/wp-content/uploads/2011/11/cascara-in-my-hand-4.jpg" alt="" width="320" height="480" /></a></p>
<p>We&#8217;ve kept the colour scheme from before.  Coffees with the red label like this are roasted to be enjoyed as brewed coffee, rather than espresso. For the single estate espressos we&#8217;ve tried to make things clearer again, and the switched colours carry over from the previous labels.</p>
<p><a href="http://www.squaremileblog.com/wp-content/uploads/2011/11/cascara-in-my-hand-3.jpg"><img class="alignnone size-full wp-image-845" title="cascara in my hand-3" src="http://www.squaremileblog.com/wp-content/uploads/2011/11/cascara-in-my-hand-3.jpg" alt="" width="320" height="480" /></a></p>
<p>Finally there is the decaf espresso label which is still just black and white:</p>
<p><a href="http://www.squaremileblog.com/wp-content/uploads/2011/11/cascara-in-my-hand-2.jpg"><img class="alignnone size-full wp-image-846" title="cascara in my hand-2" src="http://www.squaremileblog.com/wp-content/uploads/2011/11/cascara-in-my-hand-2.jpg" alt="" width="320" height="480" /></a></p>
<p>We&#8217;ll keep using the blue label for special coffees like Cup of Excellence lots or other unique coffees.</p>
<p>We hope you like the changes and we hope you keep enjoying the coffees!</p>
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		<title>The new Red Brick label</title>
		<link>http://www.squaremileblog.com/2011/09/28/the-new-red-brick-label/</link>
		<comments>http://www.squaremileblog.com/2011/09/28/the-new-red-brick-label/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 13:13:24 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[espresso]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[webshop]]></category>

		<guid isPermaLink="false">http://www.squaremileblog.com/?p=823</guid>
		<description><![CDATA[Labels are difficult things. So much you want to express, and so little room. With the move away from the individual seasonal names we wanted to look at where we thought we had succeeded with label and where we wanted to improve it. The core of the idea was to try and increase the transparency [...]]]></description>
			<content:encoded><![CDATA[<p>Labels are difficult things. So much you want to express, and so little room.</p>
<p>With the move away from the individual seasonal names we wanted to look at where we thought we had succeeded with label and where we wanted to improve it.</p>
<p>The core of the idea was to try and increase the transparency behind the creation of the blend. Rather than filling the label with lots of data we wanted to show the breakdown of the components visually, and then explain why we had chosen each component and what it brings to the espresso.</p>
<p>Blending has long been marketed as a dark hidden art, full of proprietary recipes. Our approach has been different but we thought it would be fun and interesting to break down what goes into our espresso a little more.</p>
<p>We&#8217;re always open to feedback, and while there is a little less data on the label itself there is still lots available on the full information sheets.</p>
<p>We hope you like the label, and that you love the <a href="http://shop.squaremilecoffee.com/products/red-brick">espresso</a> too!</p>
<p><a href="http://www.squaremileblog.com/wp-content/uploads/2011/09/redbrick-label-1.jpg"><img class="alignleft size-full wp-image-826" title="redbrick label 1" src="http://www.squaremileblog.com/wp-content/uploads/2011/09/redbrick-label-1.jpg" alt="" width="533" height="800" /></a></p>
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		<title>Introducing Red Brick</title>
		<link>http://www.squaremileblog.com/2011/09/27/introducing-red-brick/</link>
		<comments>http://www.squaremileblog.com/2011/09/27/introducing-red-brick/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 14:53:36 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[espresso]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[webshop]]></category>

		<guid isPermaLink="false">http://www.squaremileblog.com/?p=818</guid>
		<description><![CDATA[For the last three years we&#8217;ve changed our Seasonal Espresso four times per year, and named each blend after the seasons. We feel it has been a great success, especially when it comes to generating interest and enjoyment in the diversity of coffee, and breaking away from the idea that a blend has to taste [...]]]></description>
			<content:encoded><![CDATA[<p>For the last three years we&#8217;ve changed our Seasonal Espresso four times per year, and named each blend after the seasons. We feel it has been a great success, especially when it comes to generating interest and enjoyment in the diversity of coffee, and breaking away from the idea that a blend has to taste the same all year round.  However, as seasonal espresso blends became increasingly common, we felt that the original idea wasn’t as clear as we wanted.  Coffee harvesting and arrival seasons do not align with our own weather or seasons, and our intention in changing the name of the blend was always to mark a new time of year coffee-wise, showcasing the freshest, tastiest of the newly arrived coffees we could get a hold of. Now we want to move away from any assumption that we change the name because we&#8217;re trying to construct &#8216;summery&#8217; or &#8216;wintery&#8217; flavours, or changing to &#8216;Autumn&#8217; because it happens to be the time of the year when leaves starts falling to the ground. Our true message is to enjoy the coffees as they arrive from growers throughout the year.</p>
<p>In an effort to better reflect the diversity of coffee, and to better match the blend changes to the arrival of newly harvested coffees, we&#8217;re dropping the individual season names.  The new name is Red Brick, which was chosen to reflect the changes in our own company &#8211; we recently moved our location to a red brick building.</p>
<p>The philosophy behind each new blend remains the same, and it is likely those changes will follow a similar time frame to the old Seasonal pattern, but not quite as regimented.  We still plan to enjoy the full spectrum of what great Seasonal espresso blends can be throughout the year.</p>
<p>We&#8217;ve also changed the labeling to better reflect what is most important to us about the blend &#8211; the transparency of the components and to better explain why each is present in the blend and what flavours and qualities it contributes.  We look forward to your feedback and we hope you enjoy the first incarnation of Red Brick.</p>
<p><a href="http://shop.squaremilecoffee.com/products/red-brick"><img src="http://cdn.shopify.com/s/files/1/0017/1562/products/Red-Brick-Test_medium.png?100259"><br />
Red Brick Seasonal Espresso &#8211; £7.50 per 350g</a></p>
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		<title>Launching our Espresso Subscription!</title>
		<link>http://www.squaremileblog.com/2011/07/18/launching-our-espresso-subscription/</link>
		<comments>http://www.squaremileblog.com/2011/07/18/launching-our-espresso-subscription/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 12:37:56 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.squaremileblog.com/?p=803</guid>
		<description><![CDATA[After many requests we&#8217;re very excited to finally be offering a subscription for our coffee roasted specifically for espresso! The popularity of our filter roast subscriptions have been very encouraging, and we hope that the convenience of setting up a monthly subscription for espresso will prove just as popular with our webshop customers around the [...]]]></description>
			<content:encoded><![CDATA[<p>After many requests we&#8217;re very excited to finally be offering a subscription for our coffee roasted specifically for espresso! The popularity of our <a href="http://shop.squaremilecoffee.com/collections/filter-subscriptions">filter roast subscriptions</a> have been very encouraging, and we hope that the convenience of setting up a <a href="http://shop.squaremilecoffee.com/collections/espresso-subscriptions">monthly subscription for espresso</a> will prove just as popular with our webshop customers around the world!</p>
<p>The beans you will receive will either be our current seasonal blend at the time of dispatch, a single origin or single estate espresso of our choice, or something we&#8217;ve brought in and roasted just for you, our subscribers. Unlike our filter subscription, which will remain at 350 grams of whole beans, the espresso subscriptions will be of 500 grams of whole beans , giving you more to play with! It will ship on the third Thursday of every month.</p>
<p>It is available for 6 or 12 months, and as UK, Europe and World depending on where you are located according to Royal Mail&#8217;s database.</p>
<p>Click here to <a href="http://shop.squaremilecoffee.com/collections/espresso-subscriptions">have</a> a look,</p>
<p>we hope you&#8217;ll enjoy!</p>
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		<title>Flat White&#8217;s New 4 Group Synesso</title>
		<link>http://www.squaremileblog.com/2011/06/17/flat-whites-new-4-group-synesso/</link>
		<comments>http://www.squaremileblog.com/2011/06/17/flat-whites-new-4-group-synesso/#comments</comments>
		<pubDate>Fri, 17 Jun 2011 17:36:38 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[Coffee In London]]></category>
		<category><![CDATA[Synesso]]></category>

		<guid isPermaLink="false">http://www.squaremileblog.com/?p=795</guid>
		<description><![CDATA[We thought people might enjoy this little video John made of our installation of Flat White&#8217;s new 4 group Synesso.  The machine was a custom build &#8211; thank you Synesso! &#8211; and we had the panel&#8217;s powder coated too.  We think the machine looks stunning!]]></description>
			<content:encoded><![CDATA[<p>We thought people might enjoy this little video John made of our installation of Flat White&#8217;s new 4 group Synesso.  The machine was a custom build &#8211; thank you Synesso! &#8211; and we had the panel&#8217;s powder coated too.  We think the machine looks stunning!</p>
<p><iframe src="http://player.vimeo.com/video/25231356?byline=0&amp;portrait=0&amp;color=ffffff" width="549" height="309" frameborder="0"></iframe></p>
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		<title>John Gordon in the WBC Finals</title>
		<link>http://www.squaremileblog.com/2011/06/04/john-gordon-in-the-wbc-finals/</link>
		<comments>http://www.squaremileblog.com/2011/06/04/john-gordon-in-the-wbc-finals/#comments</comments>
		<pubDate>Sat, 04 Jun 2011 23:28:47 +0000</pubDate>
		<dc:creator>James Hoffmann</dc:creator>
				<category><![CDATA[barista competition]]></category>

		<guid isPermaLink="false">http://www.squaremileblog.com/?p=787</guid>
		<description><![CDATA[We&#8217;re delighted that John has made it through two very tough rounds of competition to the grand final of the World Barista Championship. He is one of the 6 baristas who will compete tomorrow in Bogota. We hope you&#8217;ll be watching it online here, and cheering him along. We will be! There is a schedule [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re delighted that John has made it through two very tough rounds of competition to the grand final of the World Barista Championship.  He is one of the 6 baristas who will compete tomorrow in Bogota.</p>
<p>We hope you&#8217;ll be watching it online <a href="http://worldbaristachampionship.com/">here</a>, and cheering him along.  We will be!  There is a schedule of competition <a href="https://spreadsheets0.google.com/spreadsheet/pub?hl=en_US&amp;hl=en_US&amp;key=0ArBZVSy6ZdeadDJqNWIwbTBQYjlWbFVfM3pIY0d2SUE&amp;output=html&amp;ndplr=1">here</a>.</p>
<p>All of us at Square Mile are incredibly proud of his hard work, along with Jess&#8217;s amazing support and roasting of delicious coffees!</p>
<p><a href="http://www.squaremileblog.com/wp-content/uploads/2011/06/IMG_3818.jpg"><img class="alignleft size-full wp-image-788" title="John Gordon" src="http://www.squaremileblog.com/wp-content/uploads/2011/06/IMG_3818.jpg" alt="John Gordon" width="500" height="750" /></a></p>
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