Bulldog Edition

A little over a week ago a new cafe opened, called Bulldog Edition. This cafe is a collaboration between Square Mile Coffee Roasters and Ace Hotel. The Ace have been on coffee people’s radar for years, as a business that cared an unusual amount about coffee. In the past they’ve hosted Stumptown’s cafes in the cities of Portland and New York. In London they wanted to approach things differently, and instead of just leasing space to someone else, they wanted to be involved in the cafe. We agreed to collaborate, and we’re obviously very excited to be open!

Our last foray into retail was Penny University, which was created to offer a very specific experience and to highlight the value and excellence of brewed coffee in a market dominated by espresso. We’re proud of what we accomplished there, and Bulldog Edition is something quite different.

While we’re interested in pushing technology in coffee brewing forward, this isn’t a place that is about showcasing the latest coffee brewers, or where you need a certain level of knowledge to order half of the menu. We want to achieve something else with it, something much simpler: We want to make your day a little better.

We’re obviously a little crazy about coffee here, but that shouldn’t be a requirement to drink and enjoy tasty things. We want to create a cafe environment where everything tastes really good, but you’re also looked after and made to feel welcome. While this is about carefully curated and well brewed cups of coffee, we want to avoid getting to the point where it’s sterile and almost hostile. It’s about trying to remove as many barriers as possible between a coffee drinker and a delicious cup of coffee.

If you want to talk coffee, talk brewing or anything else – we’d love that. The team behind the bar is knowledgeable and happy to chat about anything and everything, but only if you want that.

There’ll be a full selection of our coffee available for retail there, and usually a couple of different options for both espresso and filter.  There’s brewing equipment on the shelves and we’re happy to talk through brewing and give recommendations.

We’re open from 6.30am and we close at 6pm, seven days a week. We hope to see you soon.

Twitter – @BulldogEdition

James Hoffmann

James Hoffmann

James Hoffmann is the co-founder of Square Mile Coffee Roasters, and the Managing Director. Working in coffee since 2003, as a barista, barista trainer and more recently also as a speaker and consultant. He was the World Barista Champion in 2007 and also published "The World Atlas Of Coffee".

James Hoffmann

James Hoffmann

James Hoffmann is the co-founder of Square Mile Coffee Roasters, and the Managing Director. Working in coffee since 2003, as a barista, barista trainer and more recently also as a speaker and consultant. He was the World Barista Champion in 2007 and also published "The World Atlas Of Coffee".