Introducing Red Brick
For the last three years we’ve changed our Seasonal Espresso four times per year, and named each blend after the seasons. We feel it has been a great success, especially when it comes to generating interest and enjoyment in the diversity of coffee, and breaking away from the idea that a blend has to taste the same all year round. However, as seasonal espresso blends became increasingly common, we felt that the original idea wasn’t as clear as we wanted. Coffee harvesting and arrival seasons do not align with our own weather or seasons, and our intention in changing the name of the blend was always to mark a new time of year coffee-wise, showcasing the freshest, tastiest of the newly arrived coffees we could get a hold of. Now we want to move away from any assumption that we change the name because we’re trying to construct ‘summery’ or ‘wintery’ flavours, or changing to ‘Autumn’ because it happens to be the time of the year when leaves starts falling to the ground. Our true message is to enjoy the coffees as they arrive from growers throughout the year.
In an effort to better reflect the diversity of coffee, and to better match the blend changes to the arrival of newly harvested coffees, we’re dropping the individual season names. The new name is Red Brick, which was chosen to reflect the changes in our own company – we recently moved our location to a red brick building.
The philosophy behind each new blend remains the same, and it is likely those changes will follow a similar time frame to the old Seasonal pattern, but not quite as regimented. We still plan to enjoy the full spectrum of what great Seasonal espresso blends can be throughout the year.
We’ve also changed the labeling to better reflect what is most important to us about the blend – the transparency of the components and to better explain why each is present in the blend and what flavours and qualities it contributes. We look forward to your feedback and we hope you enjoy the first incarnation of Red Brick.