Comments on: The evolving espresso label

By: Kaffee-Aroma-rad in Deutsch -Seite 3 - Kaffee-Netz - Die Community rund ums Thema Kaffee

Sun, 30 May 2010 23:46:48 +0000

[...] dem Trinker eine Vorstellung (und Hilfestellung) zu geben von den zu erwartenden Geschmacksnoten: Square Mile Coffee Blog – The evolving espresso label Den hier hatte ich bis vor kurzem noch (und habe ihn auch in London von verschiedenen Baristas [...]

By: goodwill

goodwill — Mon, 12 Apr 2010 16:47:24 +0000

I really digg this idea for the tag cloud. That gives a very good sense on the taste profile- size of tag cloud applied on the flavor, THATS AMAZING. Perhaps if the cost is not too high, make it as a poster to be included in the purchase, make it as an optional bag, or just at least make it as a PDF so we could print that out and hang it somewhere?

By: Anne Nylander

Anne Nylander — Sat, 02 May 2009 23:03:57 +0000

have you considered doing the cloud as embossed black on your actual bag (rather than the label)? the words would still be there but it’d be more subtle and approachable, like, “hmm I wonder why it says jasmine on the back of this bag of coffee…”

of course that way makes it more expensive if you’re custom printing bags instead of labels.

By: Steve

Steve — Tue, 21 Apr 2009 22:26:43 +0000

We really enjoyed the text-cloud, and many of our customers (who saw the bags when we ran the autumn as a guest espresso for a morning) really liked the concept, and felt it relayed information much more attractively than other labels.

By: Yara Tucek

Yara Tucek — Fri, 10 Apr 2009 07:12:11 +0000

James, i guess you know this? http://www.wordle.net

Lot of fun and creates great tag clouds … I used it as a stamp for our organic coffee line recently.

By: Daniel M.

Daniel M. — Wed, 08 Apr 2009 21:19:06 +0000

As a data freak, I think that a live, ever-changing tag-cloud would still be a wonderful idea. As a marketing concept, I think that it is wonderful and an excellent way to get people involved in both, your company’s coffee, in general, as well as a particular coffee, especially for repeat purchasers of a single offering. You could even highlight, in some way, the differences btw. the given flavors and those added or emphasized. I only wish I was code-savvy enough to offer my services.

By: Kirk Watts

Kirk Watts — Wed, 08 Apr 2009 11:56:38 +0000

Please, never drop the tag cloud idea!

Thanks to your tag cloud, it has allowed me to evolve my love of coffee and develope a better pallet as a result. It’s enabled me to appreciate coffee on a whole new level, and pick up new flavours going forward. Don’t lose it or water it down so much so that there’s no potential for someone with an novice palet to hunt out and seek the more delicate flavours lingering in the backgorund.

For me, the winter espresso style labelling has been my favourite so far.

By: Alex

Alex — Wed, 08 Apr 2009 08:36:41 +0000

I agree with Henry, I really like tha tag cloud idea, although I prefer to layout on the Winter/Spring labels.

By: Bea

Bea — Wed, 08 Apr 2009 07:20:28 +0000

As a coffee poser—honestly, I didn’t even notice…

By: Colin Harmon

Colin Harmon — Wed, 08 Apr 2009 06:44:23 +0000

I think the best thing about the labels is that they keep changing. As long as the “gargoyle” insignia remains central I say keep changing and having fun. I really enjoyed the white board at the “taste of…” so I’m sure that will translate into a great tag cloud site.